Our Vision & Mission
- Our Vision is a world without unnecessary packaging, with resources preserved for future generations.
- Our Mission is to reduce packaging waste by developing systems enabling businesses and individuals to reuse and refill, and campaign for policy change.
- Resource conservation through the reduction of packaging materials in the supply chain.
- The reduction of material waste from landfill & incineration.
- C0²e reduction from less packaging.
- Positive behaviour change – we help customers consume more sustainably.
- Less food waste – buy only what you need.
- Promoting healthy, nutritious and ‘whole’ foods.
We are inspired by, and support: Biomimicry, Cradle to Cradle Design, Diter Rams 10 Principles of Good Design, EMF's New Plastics Economy, New Economics Foundation, One Planet Living, Slow Food, Sustain’s 7 Principles of Sustainable Food, The Transition Movement.